Precise numbers. If you asked a builder for a quote and their price was exactly £1,000, would you be suspicious? Mostly builders have an hourly or daily rate, which might…
Recommended listening this week. Hidden Brain – Ouch! That feels great Psychological insight: There is a basic assumption in psychology that people are driven by the pursuit of pleasure. However,…
Recommended reading this week. Nudge – The Veblen Effect Psychological insight: This is a good outline of the so-called Veblen Effect i.e. customers judge quality by the price of the…
