Recommended listening this week. Hidden Brain – Ouch! That feels great Psychological insight: There is a basic assumption in psychology that people are driven by the pursuit of pleasure. However,…
Recommended reading this week. Nudge – The Veblen Effect Psychological insight: This is a good outline of the so-called Veblen Effect i.e. customers judge quality by the price of the…
Recommended reading this week. Choice Hacking: Burning Burberry! Psychological insight: Burbury burned $13m of its own products, but the limited supply helped support a sense of scarcity Science Says:…
Interesting research this week. The value that people place on their Facebook data can be altered by providing a lower price ‘anchor’, and setting the default option as ‘opt out’also…
