Recommended listening this week. Hidden Brain – Win Hearts, Then Minds Psychological insight: Want to be more persuasive? Try to understand the other person’s point of view – known as…
Recommended listening this week. Hidden Brain – Doing it the hard way Psychological insight: Given a choice, people tend to take an easier option i.e. people avoid unnecessary effort. However,…
The effect of crowds You probably know that people are affected by crowds. We sometimes call this ‘herd behaviour’ i.e. the tendency to follow a ‘herd’ of people. This latest…
Why my takeaway calls me Tom. The last time I went to my local Indian restaurant, the waiter greeted me like an old friend. “Hi Tom, we haven’t seen you…
