Recommended listening this week. All in the Mind – The Psychology of Curiosity Psychological insight: Recorded at the Cheltenham Science Festival, this is an interesting live discussion with psychologists Gosia…
Recommended reading this week. Behavioraleconomics.com Psychological insight: The new guide is here! I love this annual guide – like an dictionary or mini-encyclopaedia of many theories that marketers (and others)…
Recommended reading this week. Financial Times – Olympic product placement Psychological insight: Benjamin Braun, Samsung’s European marketing chief, explains why Samsung gave our 17,000 flip phones at the Olympics last…
Recommended reading this week. Science Says – Vouchers or free gifts Psychological insight: Sometimes products are purchases with an accompanying accessory or free gift. Thomas McInlay explains that it’s better…
