Interesting research this week. Identifying sales leads Salespeople often have discussions with potential customers that lead nowhere. Obviously this is hugely frustrating and an inefficient way to run a business….
Why Disneyland has fireworks. Can you remember every day of your childhood? Most of us probably can’t (although people with hyperthymesia appear to be much better at remembering details than…
Why money matters. Many marketers segment consumers using demographics, such as age and gender. Often, they also include variables such as income or wealth. The logic here is obvious –…
Recommended reading this week. Behavioraleconomics.com Psychological insight: The new guide is here! I love this annual guide – like an dictionary or mini-encyclopaedia of many theories that marketers (and others)…
