Telling Tales. It would be quite unusual to see an advert on TV that just said, “Buy x product”. Car adverts often show people on a journey, clothing adverts show…
Recommended reading this week. The Drum – Growing a luxury brand Psychological insight: Sian Conway-Wood discusses the problems with targeting a younger audience, with reference to self-congruity and the ‘extended…
Recommended listening this week. All in the Mind – The Psychology of Curiosity Psychological insight: Recorded at the Cheltenham Science Festival, this is an interesting live discussion with psychologists Gosia…
Recommended listening this week. Hidden Brain – Win Hearts, Then Minds Psychological insight: Want to be more persuasive? Try to understand the other person’s point of view – known as…
