Interesting research this week. Reviewing solo activities It’s great when customers post positive reviews of products and services. But sometimes those products or services are consumed alone, whilst sometimes groups…
Recommended listening this week. Hidden Brain – Win Hearts, Then Minds Psychological insight: Want to be more persuasive? Try to understand the other person’s point of view – known as…
Recommended listening this week. Hidden Brain – Doing it the hard way Psychological insight: Given a choice, people tend to take an easier option i.e. people avoid unnecessary effort. However,…
The effect of crowds You probably know that people are affected by crowds. We sometimes call this ‘herd behaviour’ i.e. the tendency to follow a ‘herd’ of people. This latest…
