Psychology in action

Why we listen to recommendations.

Why we listen to recommendations. The other day I took my Dad for a Father’s Day brunch at a great diner a short drive from my home. How did I…

Psychological theory

Precise numbers

Precise numbers. If you asked a builder for a quote and their price was exactly £1,000, would you be suspicious? Mostly builders have an hourly or daily rate, which might…

Recommended listening

Recommended listening this week

Recommended listening this week. Hidden Brain – Ouch! That feels great Psychological insight: There is a basic assumption in psychology that people are driven by the pursuit of pleasure. However,…

Recommended reading

Recommended reading this week.

Recommended reading this week. Nudge – The Veblen Effect Psychological insight: This is a good outline of the so-called Veblen Effect i.e. customers judge quality by the price of the…