Recommended listening

Recommended listening this week

Reading Time: 2 minutes

Recommended listening this week. Hidden Brain – Win Hearts, Then Minds Psychological insight: Want to be more persuasive? Try to understand the other person’s point of view – known as…

Recommended listening

Recommended listening this week

Reading Time: < 1 minute

Recommended listening this week. Hidden Brain – Doing it the hard way Psychological insight: Given a choice, people tend to take an easier option i.e. people avoid unnecessary effort. However,…

Interesting research

Interesting research this week.

Reading Time: < 1 minute

The effect of crowds You probably know that people are affected by crowds. We sometimes call this ‘herd behaviour’ i.e. the tendency to follow a ‘herd’ of people. This latest…

Psychology in action

Why my takeaway calls me Tom

Reading Time: 2 minutes

Why my takeaway calls me Tom. The last time I went to my local Indian restaurant, the waiter greeted me like an old friend. “Hi Tom, we haven’t seen you…