Why Disneyland has fireworks. Can you remember every day of your childhood? Most of us probably can’t (although people with hyperthymesia appear to be much better at remembering details than…
Why money matters. Many marketers segment consumers using demographics, such as age and gender. Often, they also include variables such as income or wealth. The logic here is obvious –…
Precise numbers. If you asked a builder for a quote and their price was exactly £1,000, would you be suspicious? Mostly builders have an hourly or daily rate, which might…
