Comparing cultures. As I was thinking about an upcoming road trip around Europe, I started to think back to my A-level Geography classes – many years ago now! I recall…
Telling Tales. It would be quite unusual to see an advert on TV that just said, “Buy x product”. Car adverts often show people on a journey, clothing adverts show…
Recommended reading this week. The Drum – Growing a luxury brand Psychological insight: Sian Conway-Wood discusses the problems with targeting a younger audience, with reference to self-congruity and the ‘extended…
Recommended listening this week. All in the Mind – The Psychology of Curiosity Psychological insight: Recorded at the Cheltenham Science Festival, this is an interesting live discussion with psychologists Gosia…
