Recommended reading this week. Choice Hacking: Burning Burberry! Psychological insight: Burbury burned $13m of its own products, but the limited supply helped support a sense of scarcity Science Says:…
Interesting research this week. The value that people place on their Facebook data can be altered by providing a lower price ‘anchor’, and setting the default option as ‘opt out’also…
Involvement. As previously discussed, there are several ‘dual-process’ theories of mental processing. For example, the elboration likelihood model (ELM) and heuristic-systematic model (HSM) suggest that there are times when people…
Recommended listening this week. Speaking of psychology: Online communication Psychological insight: Really interesting insights into online communication with Andrew Brodsky, the author of Ping: The Secrets of Successful Virtual Communication….
