Freddo: Anthropomorphism. “But Dad, why does this egg have Freddo on it?” It’s a good question. Cadbury sell two identical Easter eggs – one with Freddo on it, and another…
Involvement. As previously discussed, there are several ‘dual-process’ theories of mental processing. For example, the elboration likelihood model (ELM) and heuristic-systematic model (HSM) suggest that there are times when people…
Recommended listening this week. Speaking of psychology: Online communication Psychological insight: Really interesting insights into online communication with Andrew Brodsky, the author of Ping: The Secrets of Successful Virtual Communication….
Recommended reading this week. Nudge: 7 tips Psychological insights: Phill Agnew shares 7 top tips that marketers can implement, including rhyming, comedy, and the Von Restorff Effect. Choice hacking:…
